{"id":87,"date":"2009-10-28T10:58:28","date_gmt":"2009-10-28T14:58:28","guid":{"rendered":"http:\/\/www.cemeterydance.com\/extras\/?p=87"},"modified":"2016-07-12T12:22:14","modified_gmt":"2016-07-12T18:22:14","slug":"youre-only-as-good-as-your-last-isbn-or-do-you-really-want-to-be-doing-this-by-rick-hautala","status":"publish","type":"post","link":"https:\/\/www.cemeterydance.com\/extras\/youre-only-as-good-as-your-last-isbn-or-do-you-really-want-to-be-doing-this-by-rick-hautala\/","title":{"rendered":"“You\u2019re Only As Good As Your Last ISBN” or “Do You Really Want To Be Doing This?” by Rick Hautala"},"content":{"rendered":"
“You\u2019re Only As Good As Your Last ISBN” or “Do You Really Want To Be Doing This?” by Rick Hautala<\/div>\n
Let\u2019s look at the situation. Literally there have to be millions of people who say they want to write a book. I regularly get letters, phone calls, e-mails, or personal approaches from people (usually at book signings, which is one reason why I don\u2019t do many signings), asking me to write their story with them. The idea is simple. They have a \u201cgreat\u201d idea, something way better than anything that\u2019s being published today, and they\u2019re more than willing to share their idea with me. My part in this, at least the way they see it, is easy. All I have to do is \u201cwrite it for them,\u201d and then we\u2019ll split the money fifty-fifty.<\/div>\n
Sounds easy, huh?<\/div>\n
Especially for them.<\/div>\n
They have no idea what writing a novel really entails. Or maybe they do. Maybe they\u2019ve tried and failed. In any event, if they keep writing, they\u2019ll probably end up reviewing books for Amazon.com., slamming the works of others \u2026 under a pseudonym, of course, or using no name at all except \u201ca reader.\u201d<\/div>\n
And these are just the people I meet.<\/div>\n
No doubt every published author has met such people.<\/div>\n
So every year, I\u2019m sure there are literally millions of people who say they want to write a book (or screenplay\u2014I hear that a lot lately). Of that number, a tiny percentage of them actually start writing, and of that number, an even smaller percentage of them actually finish the book. Of those books that actually get finished, a very small percentage is any good. And even of the ones that actually are any \u201cgood,\u201d I\u2019m sure only a miniscule percentage is publishable \u2026 that is, if the person has enough literary market savvy to jump through the hoops of finding some way to get their manuscript to an agent or publisher (that\u2019s a whole \u2018nother story).<\/div>\n
Then the odds really start stacking up against you because of all the books published, only a small number actually get promotion and succeed. Most of what\u2019s published sells so poorly, in fact, that 1) the publisher declines to publish the author\u2019s next book (if the author has the determination to go through the ordeal of actually completing a sophomore effort), or 2) the author decides the writing business doesn\u2019t love him or her enough, and gives it up to find a job much less demanding but a lot more remunerative \u2026 with a steady paycheck and benefits, no less.<\/div>\n
So how in the name of all that\u2019s good and beautiful does a writer actually go about making a living at it?<\/div>\n
I\u2019m not talking about those authors who have a day job and devote any and all available off hours to the task of writing. And I don\u2019t mean those writers who have a trust find or a gainfully employed spouse or life partner who is willing to support them in their chosen calling (and pay for their medical benefits). I\u2019m talking about that small percentage of people who can\u2019t stop writing no matter what. It \u201cdrips out of my head,\u201d as my friend Glenn Chadbourne is fond of saying. If some people aren\u2019t writing, they\u2019d be up on the roof of a building with a rifle and scope. I pity them partly because I\u2019m one of them, and I know their pain.<\/div>\n
So even if you beat all these odds, even if you\u2019ve done what most people only talk about doing when they\u2019re drunk (and I\u2019m NOT talking about dating Jennifer Aniston), what are your chances of actually making any kind of living writing books?<\/div>\n
Okay. There are those select few whose first book \u201cgets noticed.\u201d They have the \u201chot\u201d book and they get the push from their publisher, so they get the astronomical sales. Then they get the movie deal and the multi-million, multi-book deals with one of the best publishers in the country. Their first book may even make it onto the New York Times bestseller list (but a lot of books that are lucky enough to get that push don\u2019t make it onto the lists). These are the select few, and the odds are better, I think, that you\u2019ll get hit by lightning (although that wouldn\u2019t be nearly as much fun).<\/div>\n
Then there are the rest of us\u2014the working writers in the trenches who don\u2019t have the mega-deals, who don\u2019t have the movie deals, who don\u2019t have the financial backstop, but who do have to write and who do have a readership. Sure, that readership would move on and find someone else to read if our next book never came out. That readership also has a handful\u2014sometimes a very large handful\u2014of \u201cfavorite\u201d authors, many of whom are in the same boat. Not many readers would miss out if our next book was never published, and what do you do if your last book didn\u2019t sell so well?<\/div>\n
Oh, it may have been a perfectly fine book. It may, in fact, have been the best book you\u2019ve written to date. (Aren\u2019t they all?) But for whatever arcane reasons, sales of your last book were \u2026 let\u2019s say, \u201cdisappointing.\u201d Your career path is going down what I affectionately call the \u201cdeath spiral.\u201d That\u2019s where the sell-through our each of your books is progressively smaller, so the publisher prints fewer and fewer copies of each successive book until the projected print run for your new novel is so insignificant the publisher tells you they\u2019d just as soon not put it out. \u201cGood luck placing your book elsewhere.\u201d<\/div>\n
If you don\u2019t take the route of doing work for hire (novelizations or other such projects\u2014and that\u2019s also a whole \u2018nother story), and if you have a good working relationship with a publisher and a sympathetic editor), short of quitting this demanding business, you might consider putting your next book out under a pseudonym.<\/div>\n
I\u2019m sure there are many reasons for authors to use a pseudonym. Some authors start out publishing under a pseudonym because they want to mask their real identity, like Zorro or Batman. Or an author may be so prolific he or she doesn\u2019t want to glut the market with too many books with his\/her name in any one calendar year. So they come up with a new name. I\u2019m thinking Nora Roberts writing as J. D. Robb, and Stephen King writing as Richard Bachman.<\/div>\n
On a much smaller scale, that\u2019s pretty much what prompted me to start publishing under my pseudonym A. J. Matthews. For personal reasons I refuse to go into, I had stopped writing for about a year. By the time I got back to it, I had a backlog of books (The Mountain King, The Hidden Saint\u2014my Poltergeist: The Legacy novel, Bedbugs, and The White Room) lined up to be published. That, and the fact that my previous publisher was not supporting my books the way they used to, made putting The White Room out from Berkley under a pseudonym a no-brainer.<\/div>\n
A pseudonym offers a writer a whole new lease on life. You have no track record. There\u2019s no history of \u201cdisappointing\u201d or declining sales. You\u2019re tabula rasa. I\u2019ve said it jokingly \u2026 well, okay\u2014you caught me\u2014only half-jokingly \u2026 that perhaps having two \u201chalf-assed careers\u201d could add up to one \u201cfull-assed\u201d career, and that\u2019s the beauty of using a pseudonym. You have a fresh start. You can use your new name to publish books that are uncharacteristic of your previously published work, or you can use the pseudonymous books as a way to get into print books you just have to write. Either way, you have more books out in the marketplace, earning more income, and who knows? Maybe one of them will finally be the one to hit big?<\/div>\n
So if you\u2019re one of the very small percentage of people who wants\/can\/and does write novels, and if you find you want to keep doing it (or are unable to stop\u2014an entirely different situation), you might find that a pseudonym is a good outlet for work that\u2019s been building up inside of you. Otherwise, you might head on down to the hardware store and buy a rifle and scope.<\/div>\n
And I\u2019d hate to see that happen!<\/div>\n

“You\u2019re Only As Good As Your Last ISBN” or “Do You Really Want To Be Doing This?”
\nby Rick Hautala<\/strong><\/p>\n

Let\u2019s look at the situation. Literally there have to be millions of people who say they want to write a book. I regularly get letters, phone calls, e-mails, or personal approaches from people (usually at book signings, which is one reason why I don\u2019t do many signings), asking me to write their story with them. The idea is simple. They have a \u201cgreat\u201d idea, something way better than anything that\u2019s being published today, and they\u2019re more than willing to share their idea with me. My part in this, at least the way they see it, is easy. All I have to do is \u201cwrite it for them,\u201d and then we\u2019ll split the money fifty-fifty.<\/p>\n

Sounds easy, huh?<\/p>\n

Especially for them.<\/p>\n

They have no idea what writing a novel really entails. Or maybe they do. Maybe they\u2019ve tried and failed. In any event, if they keep writing, they\u2019ll probably end up reviewing books for Amazon.com., slamming the works of others \u2026 under a pseudonym, of course, or using no name at all except \u201ca reader.\u201d<\/p>\n

And these are just the people I meet.<\/p>\n

No doubt every published author has met such people.<\/p>\n

So every year, I\u2019m sure there are literally millions of people who say they want to write a book (or screenplay\u2014I hear that a lot lately). Of that number, a tiny percentage of them actually start writing, and of that number, an even smaller percentage of them actually finish the book. Of those books that actually get finished, a very small percentage is any good. And even of the ones that actually are any \u201cgood,\u201d I\u2019m sure only a miniscule percentage is publishable \u2026 that is, if the person has enough literary market savvy to jump through the hoops of finding some way to get their manuscript to an agent or publisher (that\u2019s a whole \u2018nother story).<\/p>\n

Then the odds really start stacking up against you because of all the books published, only a small number actually get promotion and succeed. Most of what\u2019s published sells so poorly, in fact, that 1) the publisher declines to publish the author\u2019s next book (if the author has the determination to go through the ordeal of actually completing a sophomore effort), or 2) the author decides the writing business doesn\u2019t love him or her enough, and gives it up to find a job much less demanding but a lot more remunerative \u2026 with a steady paycheck and benefits, no less.<\/p>\n

So how in the name of all that\u2019s good and beautiful does a writer actually go about making a living at it?<\/p>\n

I\u2019m not talking about those authors who have a day job and devote any and all available off hours to the task of writing. And I don\u2019t mean those writers who have a trust find or a gainfully employed spouse or life partner who is willing to support them in their chosen calling (and pay for their medical benefits). I\u2019m talking about that small percentage of people who can\u2019t stop writing no matter what. It \u201cdrips out of my head,\u201d as my friend Glenn Chadbourne is fond of saying. If some people aren\u2019t writing, they\u2019d be up on the roof of a building with a rifle and scope. I pity them partly because I\u2019m one of them, and I know their pain.<\/p>\n

So even if you beat all these odds, even if you\u2019ve done what most people only talk about doing when they\u2019re drunk (and I\u2019m NOT talking about dating Jennifer Aniston), what are your chances of actually making any kind of living writing books?<\/p>\n

Okay. There are those select few whose first book \u201cgets noticed.\u201d They have the \u201chot\u201d book and they get the push from their publisher, so they get the astronomical sales. Then they get the movie deal and the multi-million, multi-book deals with one of the best publishers in the country. Their first book may even make it onto the New York Times bestseller list (but a lot of books that are lucky enough to get that push don\u2019t make it onto the lists). These are the select few, and the odds are better, I think, that you\u2019ll get hit by lightning (although that wouldn\u2019t be nearly as much fun).<\/p>\n

Then there are the rest of us\u2014the working writers in the trenches who don\u2019t have the mega-deals, who don\u2019t have the movie deals, who don\u2019t have the financial backstop, but who do have to write and who do have a readership. Sure, that readership would move on and find someone else to read if our next book never came out. That readership also has a handful\u2014sometimes a very large handful\u2014of \u201cfavorite\u201d authors, many of whom are in the same boat. Not many readers would miss out if our next book was never published, and what do you do if your last book didn\u2019t sell so well?<\/p>\n

Oh, it may have been a perfectly fine book. It may, in fact, have been the best book you\u2019ve written to date. (Aren\u2019t they all?) But for whatever arcane reasons, sales of your last book were \u2026 let\u2019s say, \u201cdisappointing.\u201d Your career path is going down what I affectionately call the \u201cdeath spiral.\u201d That\u2019s where the sell-through our each of your books is progressively smaller, so the publisher prints fewer and fewer copies of each successive book until the projected print run for your new novel is so insignificant the publisher tells you they\u2019d just as soon not put it out. \u201cGood luck placing your book elsewhere.\u201d<\/p>\n

If you don\u2019t take the route of doing work for hire (novelizations or other such projects\u2014and that\u2019s also a whole \u2018nother story), and if you have a good working relationship with a publisher and a sympathetic editor), short of quitting this demanding business, you might consider putting your next book out under a pseudonym.<\/p>\n

I\u2019m sure there are many reasons for authors to use a pseudonym. Some authors start out publishing under a pseudonym because they want to mask their real identity, like Zorro or Batman. Or an author may be so prolific he or she doesn\u2019t want to glut the market with too many books with his\/her name in any one calendar year. So they come up with a new name. I\u2019m thinking Nora Roberts writing as J. D. Robb, and Stephen King writing as Richard Bachman.<\/p>\n

On a much smaller scale, that\u2019s pretty much what prompted me to start publishing under my pseudonym A. J. Matthews. For personal reasons I refuse to go into, I had stopped writing for about a year. By the time I got back to it, I had a backlog of books (The Mountain King, The Hidden Saint\u2014my Poltergeist: The Legacy novel, Bedbugs, and The White Room) lined up to be published. That, and the fact that my previous publisher was not supporting my books the way they used to, made putting The White Room out from Berkley under a pseudonym a no-brainer.<\/p>\n

A pseudonym offers a writer a whole new lease on life. You have no track record. There\u2019s no history of \u201cdisappointing\u201d or declining sales. You\u2019re tabula rasa. I\u2019ve said it jokingly \u2026 well, okay\u2014you caught me\u2014only half-jokingly \u2026 that perhaps having two \u201chalf-assed careers\u201d could add up to one \u201cfull-assed\u201d career, and that\u2019s the beauty of using a pseudonym. You have a fresh start. You can use your new name to publish books that are uncharacteristic of your previously published work, or you can use the pseudonymous books as a way to get into print books you just have to write. Either way, you have more books out in the marketplace, earning more income, and who knows? Maybe one of them will finally be the one to hit big?<\/p>\n

So if you\u2019re one of the very small percentage of people who wants\/can\/and does write novels, and if you find you want to keep doing it (or are unable to stop\u2014an entirely different situation), you might find that a pseudonym is a good outlet for work that\u2019s been building up inside of you. Otherwise, you might head on down to the hardware store and buy a rifle and scope.<\/p>\n

And I\u2019d hate to see that happen!<\/p>\n","protected":false},"excerpt":{"rendered":"

“You\u2019re Only As Good As Your Last ISBN” or “Do You Really Want To Be Doing This?” by Rick Hautala Let\u2019s look at the situation. Literally there have to be millions of people who say they want to write a book. I regularly get letters, phone calls, e-mails, or personal approaches from people (usually at … Continue Reading! ““You\u2019re Only As Good As Your Last ISBN” or “Do You Really Want To Be Doing This?” by Rick Hautala”<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-advice-for-writers"],"yoast_head":"\n"You\u2019re Only As Good As Your Last ISBN" or "Do You Really Want To Be Doing This?" by Rick Hautala - 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